Lucious Hustler PodCast 69: In It For The Long Run with Cortney Logan and Alexandra Weissner

bRUNch Running was invited by the amazing ladies from Lucious Hustle™ to chat about all things #bRUNch.

Listen here:

https://www.luscioushustle.com/blog/69-in-it-for-the-long-run

 IN THIS EPISODE: Business partners and best friends, Cortney Logan and Alexandra Weissner are here today to talk about how they took their love for running and brunching and turned it into a stellar business and brand. While they may have started running for different reasons, their passion for running and brunching has never wavered.  In this episode, they are sharing how they turned their passion into a bold and growing community that is taking running (and brunching) to a whole new level.   WHAT YOU WILL LEARN:  The inspiration and mission behind bRUNCh Running.  How a half-marathon in Las Vegas was the start of their entrepreneurial journey.  The importance of community: how building a brand around connection and community has shaped their business model and is influencing the future of their company.  The takeaways from running that Cortney and Alex also apply to their business (and lives).  Insights into the dynamics of their partnership and what the future holds for bRUNch Running.  What hitting the 5-year mark has meant to them and why they are in it for the long run.    •••  More about Cortney and Alex:  A long, long time ago, (four years ago to be exact) in a faraway land known as Denver, Colo. two girls came up with an idea that would not only change their lives forever but also those in the running community. Best friends and running buddies, Cortney Logan and Alexandra Weissner were always participating in numerous running races and attending weekly run clubs. While these races and runs were enjoyable enough, it felt as though something was missing and the girls were always left feeling hungry. Denver is known to be the mecca for foodies and run enthusiasts alike,  yet there was not a race or run club that offered such a buffet of running, eating, drinking, and socializing. Until…  One Sunday morning after their run and during brunch at a local restaurant, Cortney and Alexandra were sipping on mimosas when something amazing happened.  It was discovered that the word “run” appears in the word “brunch”. It was in that moment that concept of bRUNch Running was created.  bRUNch Running promotes and encourages runners to live a healthy active lifestyle through physical fitness and food, as both play a vital role in a runner’s life. We believe that combining physical fitness and food along with some socializing is a recipe for healthy and happy life.  Cortney and Alex both fell in love with running for different reasons but the reasons they continue to run is the same. Running has become their passion, their therapy and one of the many things in their lives that makes each day better.  When bRUNch first came to life, Cortney was working in a law firm dabbling with the possibility of attending law school while Alexandra was working in the realm of public relations. Neither one of them imagined that bRUNch Running would grow into the brand it has become today.  bRUNch participants, also known as “bRUNchers”, are what make this brand and vision possible and the continued success of growth. We cannot wait to spend a weekend morning running and brunching with you.   •••  Check out all the Lucious Hustle Podcasts  here .  Follow Lucious Hustle on  Instagram  and  Facebook !

IN THIS EPISODE: Business partners and best friends, Cortney Logan and Alexandra Weissner are here today to talk about how they took their love for running and brunching and turned it into a stellar business and brand. While they may have started running for different reasons, their passion for running and brunching has never wavered.

In this episode, they are sharing how they turned their passion into a bold and growing community that is taking running (and brunching) to a whole new level. 

WHAT YOU WILL LEARN:

The inspiration and mission behind bRUNCh Running.

How a half-marathon in Las Vegas was the start of their entrepreneurial journey.

The importance of community: how building a brand around connection and community has shaped their business model and is influencing the future of their company.

The takeaways from running that Cortney and Alex also apply to their business (and lives).

Insights into the dynamics of their partnership and what the future holds for bRUNch Running.

What hitting the 5-year mark has meant to them and why they are in it for the long run.  

•••

More about Cortney and Alex:  A long, long time ago, (four years ago to be exact) in a faraway land known as Denver, Colo. two girls came up with an idea that would not only change their lives forever but also those in the running community. Best friends and running buddies, Cortney Logan and Alexandra Weissner were always participating in numerous running races and attending weekly run clubs. While these races and runs were enjoyable enough, it felt as though something was missing and the girls were always left feeling hungry. Denver is known to be the mecca for foodies and run enthusiasts alike,  yet there was not a race or run club that offered such a buffet of running, eating, drinking, and socializing. Until…

One Sunday morning after their run and during brunch at a local restaurant, Cortney and Alexandra were sipping on mimosas when something amazing happened.  It was discovered that the word “run” appears in the word “brunch”. It was in that moment that concept of bRUNch Running was created.

bRUNch Running promotes and encourages runners to live a healthy active lifestyle through physical fitness and food, as both play a vital role in a runner’s life. We believe that combining physical fitness and food along with some socializing is a recipe for healthy and happy life.

Cortney and Alex both fell in love with running for different reasons but the reasons they continue to run is the same. Running has become their passion, their therapy and one of the many things in their lives that makes each day better.

When bRUNch first came to life, Cortney was working in a law firm dabbling with the possibility of attending law school while Alexandra was working in the realm of public relations. Neither one of them imagined that bRUNch Running would grow into the brand it has become today.

bRUNch participants, also known as “bRUNchers”, are what make this brand and vision possible and the continued success of growth. We cannot wait to spend a weekend morning running and brunching with you. 

•••

Check out all the Lucious Hustle Podcasts here.

Follow Lucious Hustle on Instagram and Facebook!

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Best Yoga Poses for Runners

Most runners agree that: stretching sucks. Yes, it is necessary and important. No, we don’t always do it because let’s face it, we feel amazing post-run. But, after coming down from that runner’s high in the middle of enjoying brunch (our fave meal ever) you begin to notice that your muscles feel tight and stiff. Why? Because you did not you did not stretch. Kada O’Connor from CorePower was kind of enough to share some of the best yoga poses for runners that you can do at home or the office.

Run Assessment: How do you run?

How do you run? We’re talking about your stride, your arm movements, how you land, what your hips are doing, etc. Each of us have our own individual running style and form (remember that episode of Friends where Rachel is embarrassed to run with Phoebe?).

Therapydia invited bRUNch Running to their Denver clinic to take a peek at co-founder, Alex Weissner’s running form. She met with Casey McNitt, MSPT for an inside look at running form and how she could improve and become a better runner. Therapydia is a national network of Physical Therapy clinics that focuses ongoing wellness programs like yoga, pilates, and TRX. Build strength and flexibility and you will become a better athlete, kind of mindset.

McNitt defines good running form as “relaxed and efficient”. Working from head to toe: a runner’s trunk should be slightly leaning forward, providing good stability through the hips and pelvis, and contact between ground and foot.

One of the main focuses of a running assessment is the gait analysis of a runner. A running gait analysis provides insight on how an individual runs by a recording a runner from multiple views and angles. This analysis can help spot any dysfunction and muscle weakness a runner may have and findings can correlate to current injuries, efficiency, performance, and injury prevention.  

Alex jumped on the treadmill and ran while McNitt recorded her run on an iPad. Afterwards, Alex and McNitt sat down and took a closer look at Alex’s running performance. Overall, Alex’s analysis was pretty good but reaffirmed a few things she already knew. Her hips drop on her left side while she runs which indicated weak glutes and also contributed to her left knee to turn in.

After the analysis McNitt showed Alex several exercises to help strengthen some of her weaknesses. She’s added these exercises to her post-run training routine three times a week to become a more conscious runner.

McNitt’s top three tips for runners:

1. Lean slightly forward

2. Land softly on your whole foot and with a slightly bent knee

3. Work to increase cadence (steps per minute) by 5 to 10 percent from your initial running analysis with the goal of 175 to 180 steps per minute

Make sure to head over to our Instagram account where we will share some photos from Alex’s analysis and the physical therapy exercises.



 

Recipe: Breakfast Shacks from Shake Shack

Recipe: Breakfast Shacks from Shake Shack

Breakfast Sandwiches: buns have never looked (tasted) so good. The iconic Shake Shack has been serving up burgers since 2004, initially starting their foodie adventure as a hotdog stand (you read that right). This burger joint offers so much more than just a delish burger! They offer phenomenal custard, tasty fries, and even breakfast sammys, just writing this makes our mouth water. bRUNch was lucky enough to experience this cult eatery in all its deliciousness, more specifically their breakfast sandwiches at our inaugural New York City bRUNch back in April.